Abacus Profiles - The ultimate one-stop profile solution that helps you stay connected

In a competitive marketplace, customer satisfaction is seen as a key differentiator and has increasingly become a vital element of business strategy. Customers’ expectations have increased significantly over the years and improving customer satisfaction is no longer just about providing services with a smile or offering ‘one size fits all’ product to customers. For agencies to stay ahead of the competition, not only do they need to know what their customers really want, understand their travel patterns and buying preferences but also be able to store, retrieve and use these information with ease. a good customer profile management solution is thus essential for agencies to provide highly personalized services and offer tailored products for their different customer groups.

Abacus Profiles is one of such solution that Abacus has recently introduced to the industry. It is the ultimate one stop customer profile management solution, designed to cater to multiple customer profile types with the ability to synchronise profile information from various Abacus solutions including third party solutions into one database. This solution has the potential to revolutionise and simplify the way the travel agents create, search, retrieve and use their customers’ profiles information to boost productivity, improve operation efficiencies and achieve potential new revenue opportunities. Available through Abacus Workspace and coupled with multiple new and dynamic capabilities like flexible searches, associated profiles and history of updates, Abacus Profiles is the only customer profile management solution that the travel agent will ever need.