Amadeus acquires airconomy to tap travel market intelligence opportunity

Bangkok: Amadeus has announced that it has acquired Frankfurt-based airconomy – an international strategy consultancy supplying precise and comprehensive data on passenger demand.

 Amadeus, a leading travel technology partner and transaction processor for the travel and tourism industry,said in a statement that airconomy will develop and incubate market intelligence products to drive Amadeus’ response to growing prospects for travel market intelligence

 “Increasingly, companies are relying on hard data to make business decisions but in the travel industry, the proliferation of travel booking channels makes it ever more difficult to get a consolidated view of a seemingly simple question: how many people want to fly between A and B and how much will they spend?” says David Doctor, Director Distribution Marketing at Amadeus. “This is the question which airconomy will help us answer."