| Daily news, 09 Mar 2007 |
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SINGAPORE - Euromonitor International predicted that online travel companies in Asia will benefit from a recent shift in demographic usage of the Internet, to increasingly include older travellers.
The over-65 generation in Asia is becoming more adept at using the Internet and as such, they should be a target consumer group for all online travel companies, particularly as over 65s typically have high disposable income levels to spend on expensive or long-awaited holidays.
At present, Japan is leading the way by offering Internet services tailored to its ageing population. Euromonitor's Chitakasem comments, "In Japan, there has been a rise in computer schools that cater specifically for people over 60, plus a growing number of websites aimed at senior bloggers. Although it is only early days in Asia for this emerging trend, it is clearly not a development to be ignored".
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