HOTEL owners in Asia are keen to flag their properties under the Marriott brands. As with other hotel companies, China and India show the strongest potential for expansion and growth. Asia still continues to outpace the other regions due to the opportunities in China and India.
Owners are reacting very positively to Marriott, which is seeking to expand in gateway cities before branding out into other secondary cities in Asia. “Due to our excellent results and increased presence many owners are seeking us our for development opportunities.
Our distribution of hotels throughout the world and our Marriott Rewards help us achieve excellent results along with the dedication of our associates,” Paul Toner, Vice President, Sales & Marketing, Asia Pacific, Marriott International, Inc.
Its revpar grows from year to year, riding on the buoyant economies here. “The two countries that will be growing the brands are China and India. We anticipate by the end of 2009 to have over 50 hotels in Mainland China - a culmination of all of our International brands.
Additionally, the amount of properties underdevelopment for us in India is also very robust,” said Toner. Marriott continues to maintain its positioning as a global brand even as it expands in the region.
It aims to cater to the global leisure and business traveller. Opportunities in Asia remain robust, said Toner, “We continue to see the opportunities in Asia to be strong. The economies in China and India and their capacity for growth will certainly help Marriott’s business model. Secondly, it helps the regional demand for hotel rooms and, thus, with our increased presence, helps us both from a development opportunity but also as a manager of properties in the region. It certainly can be illustrated with the demand for hotel rooms in the major cities in Singapore, Hong Kong, Shanghai and India.”
In the Middle East, Marriott International will have 16 hotels and 3,515 rooms in the next three years.
