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| Breaking news, 26 Oct 2007 |
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SHANGHAI – With nearly seven in 10 Chinese leisure travelers accessing destination web sites, and about six in 10 using online travel forums to source information, travel operators and tourism promotional bodies will need an effective Internet presence to capture the opportunities presented by Chinese outbound tourism, according to The Nielsen Company's new China Outbound Travel Monitor 2007.
According to Nielsen, sourcing information from traditional travel agents ranked only second (63 percent) most popular for tourists, and the use of traditional media was found to be much lower, at 40 percent for newspapers and magazines.
Conducted in October 2007, the study – conducted in partnership with Pacific Asia Travel Association – surveyed travelers in Beijing, Shanghai and Guangzhou.
Chinese outbound travelers from the three key cities are also turning to the Internet for their travel bookings. While the majority is currently using traditional travel agents (61 percent), Chinese travelers booking via online travel agents and hotel or transport operators web sites (29 percent and
16 percent respectively) are on the rise. |
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