| Breaking news, 02 Nov 2007 |
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| Ruby Gonzalez |
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KUNMING – Coming at the heels of the 11th Australian Mission to China (ATMC), Tourism Australia (TA) continues to keep a high profile in the country, this time at CITM.
As Australia has been expanded to new ADS regions, among the challenges it currently faces is that “the consumer maturity in different regions are various and tour programs in the new regions lacks in-depth experience which doesn't meet the requirement of our target audience as Experience Seekers,” TA told TravelWeekly.
Acting on this concern, TA is working closely with airlines such as Qantas and Singapore Airlines, consumer brand like Visa International and Australia travel industry to launch quality travel programes such as Honest Travel Programme, Australia Prefers Visa and This Summer Is Not So Hot.
It has likewise formed the Industry Advisory Group and brings industry experts together for solutions, developed experience-based products and launched the Premier Aussie Specialist Programme.
At ATMC, an annual event held in Beijing and Chengdu from October 27 to 31, there were 43 Australian travel industry sellers who sat down with 150 travel agents from 19 Chinese provinces and municipalities. It was expected to generate over 4,200 business appointments in three days. |
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