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| Daily news, 06 Nov 2007 |
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LONDON – As China gets ready for its initiation onto the world events stage with the 2008 Olympics next August, 'China - the Future of Travel' forum at World Travel Market looks at how the growing Chinese interest in sports is stimulating demand for outbound tourism from China.
The forum will focus on how to make the hype around the Beijing Olympic Games pay dividends in terms of increased tourism revenues for Western destinations. With London hosting the 2012 Olympics, this special link should serve to enhance Britain's image in China and with it Chinese tourism to Britain.
Panel speakers Sandie Dawe from VisitBritain and Martine Ainsworth-Wells from Visit London have had many dealings with their counterparts in China and have been focusing attention on maximising Britain's exposure in conjunction with the Olympics and other sports events. The company which was selected to sell Beijing Olympic tickets in Britain is Sportsworld. Its CEO Chad Lion-Cachet will be discussing his experiences of developing business in China and his company's work to attract Chinese outbound tourism for sports events taking place in Europe.
World Travel Market will be held from 12-15 November 2007 at ExCel London. |
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