Four to form energy alliance

PERTH – A new global four-city alliance will target energy-related conferences. The Energy Cities Alliance – with founding partners Aberdeen Convention Bureau, Abu Dhabi Tourism Authority, Calgary TELUS Convention Centre and Perth Convention Bureau – brings together three leading convention bureaux and a convention centre.



In creating the strategic marketing alliance, the partners are aiming to obtain a competitive edge in the international marketplace, particularly in the field of energy-related conferences.



A key focus of the alliance is the exchange of sales leads, to be known as the Energy Transfer Advantage that also incorporates a support package for conference organisers.



The major benefits available to planners include lobbying and marketing support within the partner destinations to maximize delegate registrations for their conferences.



A special branding has been established to position the alliance as a group sharing common goals and aspiring to world’s best practice as convention destinations.



A major element of the alliance is a dedicated website that will provide planners with access to the collective support package with links to the partners’ websites.