GIBTM leads Gulf meetings industry education programme

ABU DHABI – The Gulf region’s incentive, business travel and meetings industry will, for the second year, be offered three days of professional education for all levels during GIBTM which takes place from April 8 to 10 at ADNEC exhibition centre here. GIBTM is under the patronage of His Highness Sheikh Sultan Bin Tahnoon Al Nahyan, Chairman of the Abu Dhabi Tourism Authority.



The educational programme will test theories and answer key industry questions. A global line up of speakers from USA, Europe, and the Middle East will provide top level sessions that are free to all GIBTM visitors and Hosted Buyers.



The sessions start with a look at “The (MICE) Meetings Industry and answers the question: “Why does the Gulf/Middle East need one”. This is followed by a presentation on “The most critical contract issues” outlining responsibilities and expectations for all those suppliers in the region dealing with buyers and planners from outside the area.



An inspirational look at how to design a sensational event is another seminar that will look at stimulating the senses, whilst “the protocol of doing business in the Middle East” will be presented over a working lunch. Thursday, April 10, kicks off with an “Introduction to planning an event” presented by one of the UK’s top industry figures, Vanessa Cotton. Another panel discussion will talk about “Why Meeting and Incentive Planners choose the Gulf” – what they expect and how they make their selection and one on Incentives as a motivational and marketing tool for the region.



The results of the region’s second Industry Survey – the only one that looks critically at the business flows in and out of the region – will be presented during a keynote session on Tuesday, April 8, at 14.00hrs. This pioneering research will be imperative to anyone who wants to increase their knowledge of the demand and supply trends for the industry in the Gulf and wider Middle East.



All seminars are free to visitors and hosted buyers. To pre-register for attendance go to www.gibtm.travel.