| SUBSCRIBE |
 |
|
| POLL |
|
|
| |
| INDUSTRY NEWS |
|
 |
| |
 |
| |
 |
| |
| NETWORK |
|
|
|
 |
|
|
| Daily news, 25 Mar 2008 |
|
|
|
AUCKLAND – The high numbers of Australians visiting New Zealand and the booming cruise industry have given a boost to visitor numbers in February.
Figures from Statistics New Zealand show that in February 2008, there were over 280,513 visitors to New Zealand, an increase of 4.8 percent on the same time in 2007.
Tourism New Zealand (TNZ) chief executive George Hickton said TNZ is working to maintain traditional markets in the face of a tougher global economic climate, while endeavouring to increase the value of growing markets such as China.
"We have just launched a new campaign in the UK and Germany that is using interactive media to target walkers and nature lovers. The UK is our second biggest visitor market and still a valuable source of visitors, “ Hickton said.
"We will launch the first ever 100% Pure New Zealand campaign in Shanghai next month in a bid to target the growing middle class and increase the value of visitors from China."
|
| |
|
|
|
|
| |
 |
|
| |
|
|
|
|
| |
 |
|
|
| |
|
|
|
|
 |
|
|
|
|
|
|
|
|
|
|
