CLUBHOTEL expands in Asia Pacific

HONG KONG – Hospitality Marketing Concepts (HMC), solution provider of loyalty membership programmes, is expanding its CLUBHOTEL programme in Asia Pacific.

Celebrating its 20th anniversary this year, HMC has operated thousands of private-label loyalty programmes and established a global infrastructure and advanced technology resources. In 1997, HMC created CLUBHOTEL, a worldwide network of four- and five-star hotels, providing common benefits and recognition to an international membership base.

“CLUBHOTEL is a recession-proof marketing programme. Our proprietary CRM technology allows hotels to instantly reach thousands of qualified customers and target periods of low occupancy with specific and tailored promotional offers. One of our many success stories – our Qindao hotel partner realized a 13% increase in rooms revenue using CLUBHOTEL’s no-cost CRM e-campaign platform. CLUBHOTEL is a powerful marketing tool for hotels anytime, regardless if we are in a recession or not,” Stuart McAusland, HMC SVP and MD Asia Pacific said.”

CLUBHOTEL’s development in Asia will focus on Hong Kong, Shenzen and Macau, followed by major hub cities in the region. Qualifying hotels confirming participation before May1, 2008 will receive top priority.