Shangri-La trains CSR hotel champions

HONG KONG – Shangri-La Hotels and Resorts has launched 'CSR Champion Training' - an innovative programme to cascade corporate social responsibility (CSR) goals to the grassroots hotel level and the communities in which Shangri-La operates.

The objective of the CSR champion training is to equip staff with necessary skills and knowledge on formulating, prioritising and implementing CSR initiatives by taking account of different cultures and local needs.

Shangri-La staff across Asia (middle and senior managers from across all hotel departments) are undergoing one-day 'CSR Champion Training' courses. The first sessions recently took place in Hong Kong and Singapore, to be followed by sessions in Beijing on April 15. A total of 75 hotel CSR Champions will emerge from the course to take the leadership role in their hotels to drive and manage CSR activities.

Shangri-La Hotels and Resorts signed a CSR policy into effect in 2007 and launched a two-year development strategy to enhance its existing CSR activities. A corporate CSR Committee, spearheaded by the group's chief operating officer, guides fulfillment of the group's responsibilities in five key areas: the environment, employees and the community, health and safety, supply chain management, and stakeholder relations.