Sydney means business as SCVB aims for top 10

SYDNEY – The Sydney Convention and Visitors Bureau (SCVB) plans to put Sydney among the world’s top 10 conference destinations, capitalising on a groundswell of support from industry and government.

“We intend to harness that new energy and take our International Congress & Convention Association ranking into the world’s top 10 conference destinations in five years’ time, cementing our position as one of the world’s leading destinations for business events,” SCVB MD John Hutchison said.

Central to Sydney’s future development was the launch of Events New South Wales last year. The new entity is tasked with bringing events of all types to Sydney, from public events and major sporting events to conferences and other business events.

Backed by Events New South Wales, the SCVB is mounting a major push into its key markets in Europe and North America, while increasing its successful operations in Asia’s emerging markets.