BWI to participate in ATM 2008

BANGKOK – Best Western International (BWI) is participating at the 15th Arabian Travel Market (ATM) in Dubai from May 6-8, 2008. BWI, which operates more than 120 hotels in Asia, aims to promote its hotels and resorts with brand initiatives and sales and marketing activities targeted at the travel trade industry and consumers.

This is the first time that Best Western (BW) will be participating as an exhibitor at ATM. Since taking over the responsibility of development for the Middle East region, the BW head office in Asia recognizes the importance and huge potential of this market and has decided to use ATM as a platform to launch BW hotels and resorts within the region.

BW recently entered into a partnership with the Zainal Mohebi Group for the development of properties in the Middle East.