Best Western’s loyalty programme celebrates fourth anniversary in Asia

BANGKOK – Gold Crown Club International Asia (GCCI), the international loyalty program by Best Western celebrated its fourth anniversary in April.

Since its inception in Asia in 2003, GCCI (www.gcciasia.com) has been recognized as one of the industry’s most generous loyalty programs. It also offers members the chance to earn and spend points at more than 4,000 hotels worldwide.

GCCI currently has over 50,000 members in the region. It offers free membership enrolment and benefits with the most awards to members (23 award partners, not only offers points for hotel rooms or airline mile), compared to other competitive international hotel brands.

Best Western Rewards members can earn points toward free hotel stays, dining, shopping and entertainment gift certificates, airline miles and more.