Groundbreaking report on maximising China’s tourism potential

BEIJING – With the world's attention firmly on China in the run-up to the Beijing 2008 Olympic Games, the Pacific Asia Travel Association (PATA) has produced a landmark report on how the country's tourism potential can be maximised.

Endorsed by the China National Tourism Administration and sponsored by Visa, 'Realising China's Tourism Potential, Recommendations for Future Development' is the first definitive international study that presents a roadmap for growth and management of the US$100-billion industry.

The report, researched and written by experts across the travel and tourism industry spectrum, focuses on six key market segments, namely: Meetings and Conventions; Incentive Travel; Cruising; Red Tourism, Green Tourism; and Health & Wellness Tourism. These segments are identified in China's 11th Five Year Tourism Plan as major pillars that will support the long-term prosperity and sustainability of travel and tourism.