Etihad makes BITE debut

ABU DHABI – Etihad Airways is showcasing its expanding route network, latest international sports sponsorships and award-winning products and services at this year’s four-day Bahrain International Travel Expo (BITE), which kicked off yesterday, May 14, at the Bahrain International Exhibition Centre.

This will be the first time that the Abu Dhabi-based airline has exhibited at BITE, which is now in its fourth year. The annual event aims to showcase current travel trends, developments and emerging destinations around the world.

To mark its recent sponsorships of the Scuderia Ferrari F1 team and the Abu Dhabi Etihad Airways F1 Grand Prix, which comes to the UAE capital next year, the airline is displaying a life-size replica of a Formula 1 racing car on its stand throughout the four-day exhibition.

Etihad’s stand also features the airline’s award-winning first class and business class seats alongside displays of Etihad’s newest destination of Beijing and a line–up of new routes to be launched later this year, including Kozhikode, Chennai, Jaipur and Kolkata in India; Moscow in Russia; and Almaty in Kazakhstan. The airline is also planning to launch flights to the Belarus capital of Minsk early next year.