BANGKOK – Tourism Authority of Thailand (TAT) governor, Phornsiri Manoharn, outlined TAT’s major marketing strategies for 2009 at a Skal luncheon held here recently.
The TAT governor said that aside from the Visit Thailand Year 2008-2009, TAT will be undertaking marketing campaigns that “will continue to stress the value of the Thailand brand image; expand the high-yield quality source markets and customer segments; maintain the leisure market in the form of the large number of first-time visitors emerging from new markets like India and China, and ensure that we continue to get a steady stream of repeat visitors by maintaining our competitiveness as a destination.”
Taking a conservative stance given the growing concern over increasing fuel prices, TAT forecast a 3.3 percent rise in tourist arrivals next year.
