| Breaking news, 16 Jul 2008 |
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SYDNEY – As Australia welcomes the 125,000 international visitors expected for World Youth Day, Tourism Australia (TA) has been helping pilgrims plan their Australian travels via two successful online campaigns with global networking sites Facebook and MySpace, encouraging pilgrims to extend their visits to Australia.
The Facebook “Australia fan page” has more than 10,000 official friends from around the world and was designed specifically to assist World Youth Day pilgrims in planning their visit.
Another campaign with MySpace has been promoting the Australian Working Holiday Visa program throughout English speaking markets.
“Tourism Australia has embraced social networking communities to appeal to young travellers via the digital landscape,” said Geoff Buckley, TA managing director.
“World Youth Day will boost tourism figures in what is traditionally a quieter month for visitor arrivals and has provided a considerable opportunity for the Australian tourism industry. To leverage this, Tourism Australia has made a dedicated effort to communicate with young travellers in ways that will appeal to them most,” he said.
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