Starwood goes “hot” on ASPAC talent dev’t

SINGAPORE – Starwood Hotels & Resorts kicks off its first HotStarts programme for new associates in Asia Pacific, with the inaugural programme taking place in China. The largest of its kind for new sales and marketing associates to the company and the region, HotStarts is ongoing in Shanghai from July 16-18.

Over 100 delegates from 10 countries in Asia Pacific, comprising sales and marketing executives who are new to the organization, are attending the sales and marketing training. The delegates represent the hotel brands under the Starwood group, including St Regis, The Luxury Collection, Le Meridien, Sheraton, Westin, Four Points by Sheraton, W Hotels and the newly launched aloft hotels. HotStarts will be focused on delivering the company strategy and objectives, learning about alignment, and leveraging the Starwood tools and systems to drive market share.