SINGAPORE – The National Tourist Office of Spain will be launching in 2009 an e-learning specialist programme in the markets under its Singapore office, said Enrique Ruiz de Lera, director for South-east Asia, Australia, New Zealand and India.
While the initiative is nothing new among NTOs, the Spain programme is unique because it will provide different modules catering to specific market needs. “There will be shared contents but I don’t believe in global solutions for local needs,” said Ruiz de Lera.
Other features include giving certificates endorsed by national agents association and universities to provide additional credibility to the specialist programme.
