Nielsen, PATA to launch first Indian outbound report

MUMBAI – To help travel industry professionals better understand the growing Indian outbound travel market, the Nielsen Company is partnering with the Pacific Asia Travel Association (PATA) to launch the first Nielsen Indian Outbound Travel Monitor 2008.

Based on a sample of 2,000 respondents across 10 cities in India and updated annually, the Indian Outbound Travel Monitor explores the behaviour and considerations of travel consumers when planning for, during and after a trip abroad, and will be an essential tool for any travel organisation doing business with India.

"The increasingly affluent middle-class, together with a consumption-driven economy and an increase in the number of business travellers, has contributed to the dynamic growth of outbound travel," said Vatsala Pant, associate director, Client Solutions, Nielsen, India.

The Nielsen Indian Outbound Travel Monitor will help tourism professionals identify and optimise growth opportunities in the Indian outbound travel market in developing effective, targeted marketing strategies.