SYDNEY – New South Wales is forecasting a significant hike in its share of the international business events market, following a new partnership between the state's two major event bodies, Events New South Wales and the Sydney Convention and Visitors Bureau (SCVB).
SCVB managing director, Jon Hutchison, said the new arrangement would see NSW government support for the bureau more than double from its 2006-07 level, enabling it to substantially increase the number of business events it targeted.
Both organisations have jointly finalised their 2008-09 partnership agreement, creating an alliance that will bring unprecedented strength to the state's campaign to win more major events and business events.
Hutchison said the SCVB had increased its staff in the UK and Hong Kong and would be lifting its sales, research and marketing efforts in Australia over coming months.
