LHI to deliver Phuket’s first branded boutique hotel

HONG KONG – Langham Hotels International (LHI) is scheduled to deliver Phuket’s first branded boutique hotel in early 2010 with its Langham Place, Miora Resort + Spa, Kalim Bay. The property with have 78 villas.

Miora Resort + Spa will be the second of five properties LHI will flag in Thailand by the start of 2010, said LHI SVP for sales and marketing, Brett Butcher. Langham Place Eco Resort + Spa in Koh Lanta, Krabi, opened in 2005.

Miora will differentiate itself from the rest by being a “designer resort” with “designer villas and designer pool”.

Phuket is known for its beaches but LHI saw more that this strength. “Phuket is Asia’s resort capital because is has great culture, food, beaches and very accessible with direct flights from all of Europe and Asia,” said Butcher.

Thailand has been identified by LHI as among its four “very strategic growth regions”. The others are China, India and the Middle East.