| Breaking news, 28 Aug 2008 |
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ABU DHABI – The Abu Dhabi Tourism Authority (ADTA) has opened offices in three key cities in China in order to capitalise on the country’s growing outbound market.
The new offices are located in Beijing, Shanghai and Guangzhou. Peter Phang has been appointed ADTA’s country manager, China and will oversee the authority’s activities throughout the vast nation.
“We have to get into this vast market now, build destination awareness and prepare our audience well in advance of the opening in Abu Dhabi of some of the world’s leading cultural institutions,” said Mubarak Al Muhairi, director general, ADTA.
Saadiyat Island, a natural island 500 metres away from the UAE capital, is to be home to the world’s largest single concentration of premier cultural institutions. The five major museums, art galleries and a performing arts centre will include the Guggenheim Abu Dhabi Museum and the Louvre Abu Dhabi. Both are expected to open in 2012 to 2013.
ADTA’s promotions division is now looking to seal closer ties with the 930 travel agencies that operate within China.
UAE’s national carrier, Etihad Airways, currently operates non-stop services four times a week between Beijing and Abu Dhabi.
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