A technology guru, Brett Henry, vice president from Abacus is able to share his up to date views on travel technology. He conveys his ideas about technology in a persuasive manner that grabs the attention of the reader. He knows his topcis well and delves into how readers too can benefit from his idea.
Click Magnet
Wednesday, April 02, 2008
You know the old saying about advertising - “50% of the spend is wasted - the trick is to know which 50%”. If only it were any different for online travel distribution, but the reality is I don’t think we’re there yet, despite what some ‘out of the box’ IT solutions providers might try to tell you.
Every year, Asian businesses invest hundreds of millions to create new online channels and applications. Whether its airlines investing in consumer direct, new entrants in the pure OTA space or traditional agencies wanting to connect with customers; many come from the Field of Dreams school of thought - “if we build it, they will come.”
With Asia’s online travel sector growing at a compounding annual average of 50% over the past six years you can see the attraction, but sadly many are investing, and many are being stung.
Fortunately there are things your business can do to improve its chances of online success. Really knowing your reasons for going online and knowing what’s coming next are two of biggest success indicators from our experience of working with many of Asia’s leading online agencies.
I hope you will join me over coming weeks as I drill into these factors that have helped some of Asia’s existing online winners become the ‘click magnets’ they are today.
Brett Henry | 
