A technology guru, Brett Henry, vice president from Abacus is able to share his up to date views on travel technology. He conveys his ideas about technology in a persuasive manner that grabs the attention of the reader. He knows his topcis well and delves into how readers too can benefit from his idea.
Walk Before You Run
Thursday, July 10, 2008
You can easily spend 10’s or 100’s of thousands of dollars building your online website. If you are a risk taker and crystal clear on how you will win online then throwing money at the problem might be the right approach….but otherwise I’d recommend getting started slowly, and gradually. The objective is to build your knowledge about what works and how to get the most out of the online medium for you business. After you have some experience you can better assess where to invest your precious dollars. As I discussed in my first column – beware - deciding what to do solely based on what you see others are doing is definitely not a business-savvy approach. Get some experience determining what works before you invest the big $$$$.
There are several low cost tools that enable agencies to get up and running (and learning) online without having to put out big dollars. Solutions such as Abacus WebCreate and Abacus WebStart are examples of low-cost eBusiness tools that offer fast implementation, hassle-free maintenance, customized branding, and configurable services.
Brett Henry | 
