Kesatrias appointed to boost Malaysia's business events industry

Kuala Lumpur: The Malaysia Convention & Exhibition Bureau (MyCEB)  has officially appointed a total of 17 Kesatrias  (meaning ‘Knight’ or ‘Warrior’) to help develop the business tourism industry – so that it could position Malaysia as the world’s “premiere events” destination.

Under the programme, known as ‘Kesatria1Malaysia’ -modelled on the best of similar programmes operating internationally - leaders of key industry sectors who have previously hosted large scale international events, voluntarily assist in identifying and encouraging other potential local hosts to bid for and stage international conventions.

Through the Kesatrias, Malaysia is hopeful that its business tourism would increase from five to eight percent, meaning an incease of 2..9 million by 2020.