SECAUCUS– Northstar Travel Media has announced the appointment of Rebecca Zhang as Group Publisher, China. In this role, Zhang is responsible for all commercial activities for Northstar Travel Media China. She will lead the strategy and development plans for both Travel Weekly China and M&C Events China within Northstar Travel Media China.
Susan Li will be promoted to Editorial Director of Northstar Travel Media China. She will be based in Beijing and will be responsible for all content and editorial initiatives. Li will report to Zhang, who is based in Shanghai.
Zhang has more than 16 years of experience across traditional print, digital and integrated media and has a proven record of accomplishment managing large teams and achieving strategic goals. She has worked extensively with global media companies, including Fox International Channels, Readers Digest, Hachette Filipacchi and Bauer. She will report to Bob Sullivan, Executive Vice President of the Travel Group/Travel Weekly and will work closely with Bernie Schraer, Senior Vice President, Group Publisher of the Meetings Group.
"We're very pleased that such a talented media industry executive is joining us to help grow the Northstar Travel Media China business and portfolio," said Sullivan. "Rebecca's talent and passion for our business and brands will be felt across the company and industry, and we're confident she'll bring both Travel Weekly China and M&C Events China to levels never before seen in Chinese business-to-business information brands."
Susan Li has enjoyed a long and distinguished career with Travel Weekly China and Events China. Past positions include roles as Publisher and Editor in Chief.
"Li is one of the most respected voices in the travel industry," said Sullivan. "We are delighted to have her lead our editorial team and work closely with Rebecca."
Northstar Travel Media acquired Travel Weekly China, Travel Weekly Asia, Events China and Web In Travel, in March 2014. The acquisition of these travel trade platforms positions Northstar Travel Media as an international network serving the fast-growing global travel retail/leisure and meetings segments. The Northstar Travel Media Asia brand is led by Yeoh Siew Hoon as Editorial Director and Irene Chua as Group Publisher.
Travel Weekly China provides the travel industry in China with vital trade news and market intelligence. It is distributed monthly to 12,000 qualified and authorised travel trade professionals in mainland China, Hong Kong and Macau. Travel Weekly China and Travel Weekly Asia e-newsletters are delivered daily to more than 50,000 travel industry leaders.