Main Sections

• Introduction of Chinese Outbound Travel Market
• Analysis of Chinese Outbound Tourists to Asia
• Analysis of Chinese Outbound Tourists to Europe
• Analysis of Chinese Outbound Tourists to Americas
• Analysis of Chinese Outbound Tourists to Oceania
• Analysis of Chinese Outbound Tourists to Africa
• Analysis of Tourist Demands and Expenditure Patterns
• Outbound Travel Insurance
• Cruise Vacation
• Trends of Chinese Outbound Tourism Market in 2011-2012

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The total number of Chinese outbound travelers in 2010 reached 57.39 million, which was a 20% increase compared with the same period of 2009.

The surrounding countries (regions) were the popular destinations for Chinese tourists. The majority of the tourists visited Hong Kong and Macau. 90% of tour operators achieved a growth in outbound travel business in 2010 compared with 2009; Over 50% tour operators attained a growth rate between 11% and 50% in relation to the outbound travel business.

Asian countries become the major travel destinations for Chinese outbound tourists because of their geographic proximity and cultural closeness.

Key Points

In 2010, 51.63 million Chinese travelers selected other Asian countries or regions as their first destination, attaining year-on-year growth of 19%. Compared with the same periods in 2009, Chinese outbound departures to Asian destinations maintained increase in each month of 2010, and the highest growth rate was recorded in June.

More than half of the potential tourists preferred high quality non-shopping tours. 17% respondents preferred expensive luxury tours.

Key Points

From the perspective of destinations, tourists traveling to Europe ranked the highest in terms of personal expenditure and shopping expenditure, while tourists traveling to Africa ranked the lowest. From the perspective of tourist generating regions, tourists from Northern China ranked the highest in terms of personal expenditure and shopping expenditure, while tourists from Southern China ranked the lowest. 

Outbound travel insurance has become more important due to natural disasters and political turmoil in travel destinations.

Key Points

According to the survey of customers consulting travel agencies, nearly 90% respondents indicated that it was not necessary to purchase outbound travel insurance. Most potential tourists were willing to purchase travel insurance through travel agencies while some preferred to purchase through insurance companies. Few respondents chose other options.  

According to the preliminary statistics of CCYIA, a total of 790,000 mainland tourists traveled abroad via cruises in 2010, risen by 20.1 percent compared to 658,000 tourists in 2009.

Key Points

Most of Chinese home port cruise routes in 2011 last 4 to 7 days. Royal Caribbean International cruise firstly launched short tours for 3 and 4 nights in Chinese market, to meet the vacation periods of Chinese consumers and meet enterprises¡¯ requirement relating to MICE. This meets the dfferentiation demands of niche markets.

Chinese outbound tourism shows a growth tendency in general, though suffering from the influences of natural disasters and some unexpected events.

Key Points

The sample survey towards managers of tour agencies indicated that 80% of tour agencies in the survey held optimistic attitudes towards the progressive growth of Chinese outbound travel business in 2011. Over 50% tour agencies predicted that the growth rates of their outbound tour business would reach 6% to 20%. 10% tour operators suggested that market performance could hardly be predicted due to the influences of various factors.