Video: Tourism is a really hard industry – A chat with Hone Mihaka (Part 1)

Chief of Maori tribe, Ngapuhi and owner of Taiamai Tours

In conjunction with the Maori Language Week in New Zealand, TravelWeekly Asia brings you the scoop on how the collaboration between the tourism board and the Maoris has birthed an effective and sustainable tourism legacy.

“Tourism is a really hard industry,” said Hone Mihaka, chief of Ngapuhi, the largest Maori tribe in the land of the long white cloud.

How has the industry helped elevate the Maori culture and what are the gains that the indigenous people benefit from tourism?

“Tourism has afforded me to be, Hone. I don’t have to be anybody else. Tourism has also served as means for me and my family to live in a modern world whilst maintaining ancient values and principles, customs and traditions that have been handed down throughout the ages. And I love tourism for that. It has helped me to keep alive our customs, our traditions, my culture, my heritage, which is a part of our family,” added Hone.

Click on the video below to learn more about Hone’s passion on the sustainability of tourism and the Maori culture, as he speaks with our Editor Melissa Tizi, during her visit to North Island, New Zealand.

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